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Back to Qualify & reach out to B2B leads with Groq AI, Apollo, Gmail & Sheets

Set Up: Qualify & reach out to B2B leads with Groq AI, Apollo, Gmail & Sheets

This workflow captures lead information from web forms, enriches it with Apollo.io company data, and uses AI to score lead quality. High-scoring leads receive personalized outreach emails via Gmail, with all results logged in Google Sheets for tracking.

What This Automation Does
1

Capture lead information from web form

Collects new lead data through form submissions including contact details and company information.

2

Enrich lead data with Apollo API

Automatically enriches lead information with additional company details, job titles, and LinkedIn profiles from Apollo.io.

3

Score lead quality with AI

Uses Groq AI to analyze and score leads from 1-10 based on job title relevance and industry match criteria.

4

Generate personalized outreach email

Creates customized email content using AI based on the lead's job title, company, and enriched profile data.

5

Send email to qualified leads

Automatically sends personalized outreach emails via Gmail to leads scoring 6 or higher.

6

Log results in Google Sheets

Records all lead information, scores, and outreach status in a Google Sheets spreadsheet for tracking and analysis.

Prerequisites

  • Apollo.io API key for lead enrichment
  • Gmail account with API access enabled
  • Google Sheets account with configured spreadsheet
  • Groq AI API credentials for lead scoring
  • Web form connected to workflow endpoint

Services Used

Http RequestGmail ToolGroqGoogle Sheets

Services with alternatives — you can swap them in the next step.