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Back to Automate event follow-ups with GPT-4, LinkedIn & HubSpot multi-channel outreach

Set Up: Automate event follow-ups with GPT-4, LinkedIn & HubSpot multi-channel outreach

This workflow triggers after events to collect attendee interaction data, enrich profiles with LinkedIn information, and use GPT-4 to analyze engagement patterns. It automatically generates personalized follow-up messages and sends them via email, LinkedIn, or Slack while updating your CRM with all activity.

What This Automation Does
1

Collect event and attendee data via webhook trigger

Automatically captures attendee lists, interaction logs, Q&A data, and networking activity from your event platform when the event completes.

2

Enrich profiles with LinkedIn professional data

Retrieves LinkedIn profiles, job titles, company details, and professional background information for each attendee to build comprehensive lead profiles.

3

Analyze engagement and prioritize leads with GPT-4

Uses AI to evaluate interaction depth, role relevance, and conversation context to score networking potential and route leads into priority tiers.

4

Generate personalized follow-up content

Creates tailored email messages and LinkedIn connection requests using AI analysis of attendee interests, roles, and event interactions.

5

Send multi-channel outreach messages

Delivers personalized follow-up messages through preferred channels including email, LinkedIn DMs, and Slack notifications.

6

Update CRM and log analytics data

Automatically updates HubSpot with contact notes, follow-up status, and stores interaction history in PostgreSQL for performance tracking.

Prerequisites

  • Event platform with webhook capabilities
  • LinkedIn API access for profile enrichment
  • OpenAI API key for GPT-4 analysis
  • HubSpot CRM account with API access
  • PostgreSQL database for logging
  • Email and Slack accounts for outreach

Services Used

OpenAIHubSpot Service HubPostgreSQLEmail Send

Services with alternatives — you can swap them in the next step.