SEO Content Audit

When to Use

Use quarterly to audit content performance, find gaps, and prioritize optimizations.

Audit Process

Step 1: Inventory

• Export all published URLs with metadata
• Map to target keywords and search intent
• Tag content type: blog, landing page, docs, etc.

Step 2: Performance Analysis

Pull for each URL:

• Organic sessions (last 90 days vs. prior 90)
• Keyword rankings (position + trend)
• Backlink count
• Engagement metrics (time on page, bounce rate)

Step 3: Classify Content Health

Status	Criteria	Action
Performing	Ranking top 10, traffic growing	Maintain, add internal links
Decaying	Was top 10, now declining	Update content, refresh data
Underperforming	Published 6+ months, low traffic	Rewrite or consolidate
Cannibalizing	Multiple pages for same keyword	Merge or differentiate
Missing	Keyword gap, no content exists	Create new content

Step 4: Prioritization Matrix

Score each action by: search volume × difficulty × business value Focus on high-volume, low-difficulty, high-value opportunities first.

Deliverables

• Content health scorecard
• Prioritized action list
• Keyword gap analysis
• Consolidation recommendations