Multi-Channel Sequence Design

When to Use

Use when building outbound sequences that coordinate across email, LinkedIn, and phone.

Sequence Architecture

21-Day Standard Sequence

Variation Rules

• Write 3 variants per email step (A/B/C test)
• Rotate subject lines across variants
• Personalize first line per prospect
• Keep follow-ups shorter than initial email

Cadence Guidelines

• Email: Min 2 days between sends
• LinkedIn: Min 1 day between actions
• Phone: Max 2 attempts per week
• Total touches: 8-12 over 21 days

Exit Conditions

• Positive reply → Route to SDR
• Meeting booked → Exit sequence
• Unsubscribe → Immediate exit
• Bounce → Remove and flag
• No response after full sequence → Nurture list