LinkedIn Outreach Sequences

When to Use

Use when designing LinkedIn outreach campaigns for prospecting or ABM.

Sequence Patterns

Pattern 1: Engagement-First (Recommended)

1. Day 0: Engage with their content (like + thoughtful comment)
2. Day 2: View their profile
3. Day 3: Connection request with personalized note
4. Day 5: Thank-you message after acceptance
5. Day 8: Value-add message (share relevant content)
6. Day 14: Soft CTA message

Pattern 2: Direct Outreach

1. Day 0: Connection request with value prop
2. Day 3: Follow-up message if accepted
3. Day 7: Share case study or resource
4. Day 14: Meeting request

Connection Request Templates

Mutual Interest:

Hi {{firstName}}, saw your post about {{topic}} — really resonated with our work at {{company}}. Would love to connect and share perspectives.

Trigger-Based:

Hi {{firstName}}, congrats on {{trigger_event}}. We've helped similar companies navigate {{challenge}} — happy to share what we've learned.

Best Practices

• Max 20-25 connection requests per day
• Personalize every message (no copy-paste)
• Engage with content before connecting
• Track acceptance rate (target: >30%)
• Follow up max 2-3 times