Cold Email Copywriting

When to Use

Use when crafting cold email sequences, A/B testing subject lines, or optimizing reply rates.

Framework: PAS (Problem-Agitation-Solution)

Subject Line Rules

• Keep under 40 characters
• Personalize with {{firstName}} or {{companyName}}
• Avoid spam triggers: "free", "guarantee", "act now"
• Test curiosity vs. direct approaches

Body Structure

1. Hook (1 sentence) — Reference something specific about them
2. Problem (1-2 sentences) — Name the pain point
3. Agitation (1 sentence) — Quantify the cost of inaction
4. Solution (1-2 sentences) — How you solve it
5. CTA (1 sentence) — Low-friction ask

Example Template

Subject: {{firstName}}, quick question about {{painPoint}}

Hi {{firstName}},

Noticed {{company}} recently {{trigger_event}}.

Most {{role}}s in {{industry}} struggle with {{problem}} —
costing teams {{quantified_impact}} per quarter.

We helped {{similar_company}} solve this in {{timeframe}},
resulting in {{outcome}}.

Worth a 15-min chat this week?

Best,
{{senderName}}

A/B Testing Strategy

• Test one variable at a time
• Minimum 100 sends per variant
• Track: open rate, reply rate, positive reply rate
• Winning threshold: >2% positive reply rate