Campaign Performance Dashboard

Design and build campaign analytics dashboards — KPI definitions, data aggregation, visualization patterns, and alerting thresholds.

skillPerformance AnalyticsGTM VaultPerformancePMM

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Campaign Performance Dashboard

When to Use

Use when setting up campaign tracking, building dashboards, or defining GTM KPIs.

Core KPIs

Outbound Metrics

Metric	Formula	Target
Email Open Rate	opens / delivered	>40%
Reply Rate	replies / delivered	>5%
Positive Reply Rate	positive / delivered	>2%
Meeting Book Rate	meetings / contacted	>1%
LinkedIn Accept Rate	accepted / requested	>30%

Pipeline Metrics

Metric	Formula	Target
SQL Conversion	SQLs / MQLs	>25%
Pipeline Velocity	deals × win% × avg_deal / cycle_days	Growing
CAC	total_spend / new_customers	Decreasing
LTV:CAC Ratio	lifetime_value / cac	>3:1

Dashboard Layout

Header: Date range selector, campaign filter
Summary cards: Total sent, replies, meetings, pipeline
Trend charts: Daily/weekly volumes over time
Breakdown table: Per-sequence or per-campaign metrics
Alerts: Metrics below threshold highlighted in red

Alerting Rules

Open rate drops below 30% → Check deliverability
Reply rate drops below 2% → Review copy
Bounce rate exceeds 5% → Verify email list
Unsubscribe rate exceeds 1% → Review targeting

Tech Stack