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Back to Lead generation automate on LinkedIn - personalisation, enrichment

Set Up: Lead generation automate on LinkedIn - personalisation, enrichment

This workflow pulls leads from Apollo based on your search criteria, then enriches each profile with verified emails, LinkedIn bio data, and recent activity insights. All enriched lead data is automatically organized in Google Sheets with smart retry logic for failed requests.

What This Automation Does
1

Collect leads from Apollo

Automatically pulls leads based on keywords, roles, or industries using Apollo's API. Captures name, job title, company, and LinkedIn profile URL.

2

Extract LinkedIn usernames

Processes LinkedIn profile URLs to extract usernames needed for further profile enrichment through RapidAPI.

3

Retrieve verified emails

Fetches work emails using Apollo User ID and validates deliverability using mails.so to filter out inactive addresses.

4

Enrich profile summaries

Pulls LinkedIn bio and summary details via RapidAPI to understand each lead's background and expertise.

5

Gather activity insights

Collects recent LinkedIn posts and reposts to enable personalized messaging based on current engagement patterns.

6

Update Google Sheets

Writes all enriched data to Google Sheets, populating new columns dynamically without overwriting existing information.

Prerequisites

  • Apollo API account with Master API Key enabled
  • RapidAPI subscription for LinkedIn Data API
  • Mails.so API key for email validation
  • Google Sheets with proper template setup
  • Google account with Sheets API access

Services Used

Open AiGoogle Sheets TriggerGoogle Sheets

Services with alternatives — you can swap them in the next step.